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Dieters Are Liars Because Of THIS

Gabe Johansson
3 min readJul 27, 2024

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Having been in sales for years, there’s this old adage sales trainers and managers say that goes like this:

“Buyers are liars”

Without context it sounds kinda messed up, but it’s true.

I’ll explain:

Back in early 2019 when I was new to selling cars, I was helping a woman find her next vehicle.

I asked a bunch of questions to find the best choice from what we had available as I usually would, and found a good option in the price range she wanted to be in:

A gray 2014 Jeep Compass.

It had the key features she wanted, the price was good, and she seemed to enjoy the drive.

But when it came down to signing a deal, she wanted to leave to think it over because it seemed too expensive…

So I let the sales desk know, and they told me this:

“She’s in the wrong car”

Being new, I didn’t quite understand…

But after we pulled up a black 2016 Fiat 500x and she took it for a quick drive…

When we got to talking numbers, she said:

“I’ll take it!”

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Gabe Johansson
Gabe Johansson

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