Instagram Fitness Is A Wild Place

Recently, I started putting more time and attention into my Instagram account to reach new people and spread the good word.

And with my copywriting background, one of the first things I did was dig into the market and see what’s resonating with people these days.

In my research, I’ve found 3 types of accounts:

-Actual good, useful, and/or funny fitness content
-The bros who just flex on camera all day every day
-People who just make up exercises for likes

The first category is genuinely helpful either by raw information, insight, or humor.

The second category can be good for inspiration.

But the third category?

It’s downright detrimental for progress.

In fact, the only thing these “exercise-inventors” have right is their attention-grabbing skills.

And the audience responds incredibly well to new and exciting things, which begets further nonsense.

Before you know it, you’ll see some guy on top of a car doing a bicep curl in a pushup position with one foot on a bosu ball and the opposite arm balancing on a kettlebell with a woman on his back.