I’ve Signed Up For A Difficult Mission As An Online Fitness Coach

Gabe Johansson
2 min readAug 1, 2023

I’ve had a lot of different jobs in the last 17 years, but one thing is consistent:

I’m usually selling something.

Whether it was printers, cell phones, cars, heavy machinery parts, furniture, copywriting training and services, gym memberships, or auto repairs…

My jobs have typically been helping people make buying decisions for things they want or need.

But the mission I signed up for here?

It’s proven to be the most challenging one yet:

Instead of selling something fun and exciting like a new cell phone or car… I’m asking people to pay me to show them how to exert effort and go to bed slightly hungry.

Of course, the end result is amazing…

But it’s on the other side of lots of consistent hard work.

And sure, I’ve sold hundreds of gym memberships…

…but that was for an established local brand with tons of amenities, social proof, and a whole staff to support.

But now, I’ve embarked on a mission to help as many people as possible get in shape via online content and programs.

Now me talking about “how hard this is” probably won’t help you…

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Gabe Johansson
Gabe Johansson

Written by Gabe Johansson

Man. Husband. Father. Black Coffee Enjoyer. Went from skinny fat to fit. On a mission to help 1000s get in shape: https://fitdadinnercircle.com