My Controversial Copy And Paste Content Strategy

My whole business strategy can be summed up in a few really short lines:

• Schedule 10 posts to X and Threads
• Send 1 email per day selling 1 main product
• Talk with people who are interested in my niche

At one point, that was the whole plan but then I got to thinking about it…

Why not get more mileage out of everything I post?

I mean, I’m already posting the same content to X and Threads and it’s reaching almost entirely different audiences.

Might as well do the same thing with my daily emails.

After I hit send, I copy the same content with some minor platform-specific tweaks and paste it on:

Just yesterday, I decided to create a super short video and use an older email as the caption for Instagram and TikTok to get even more out of the same content.

I can’t say for sure if I’ll keep making short videos yet, but it seems to be viable.

Here’s where other marketers seem to get tripped up:

1. “Why would people join your list if they get your content on-platform?”