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Why I Have No Plans To Sell More Than 3 Products

2 min readSep 3, 2025
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I’ve been involved in the online business space in one way or another since 2009 and since then I’ve tried a lot of things and seen a lot of things.

One of the most common issues I’ve seen is the over-complication of info businesses:

  • Funnel for this, funnel for that
  • 17 different automations
  • 19 different business tools
  • 11 different products
  • 22 different social platforms

It can get hairy real quick.

I got caught up in a lot of that stuff too, especially on the social platform side of things.

The difference is my sales process is very streamlined.

I have one funnel and 3 options:

Option 1 — My free email list where I share daily online business insights like the one you’re reading now. The only way to get the next 2 options is if you take this one.

Option 2 — The Info Product Lifestyle Blueprint which is an ebook that gets you up and running with a complete system and you just have to follow the steps. I must say I do have an upsell on the checkout page, but I don’t do any active promotion of that product anywhere else.

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Gabe Johansson
Gabe Johansson

Written by Gabe Johansson

Man. Husband. Father. Black coffee enjoyer. Helping people start a simple info product business in their spare time: https://infoproductlifestyle.com

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