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You Don’t Build An Online Business In 2 Weeks

2 min readSep 6, 2025
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There’s a fine line between taking massive deliberate action to grow your online business and rushing the process.

One of the biggest reasons why people quit their online business isn’t because it’s not a good idea, the market is too saturated, or it’s too hard…

But it’s because of unrealistic expectations.

I can’t blame them either, since so many course sellers talk about how they made X amount of dollars in 3 days, so it only makes sense to want the same result.

But the reality?

It takes a lot longer than you’d like to build something real.

Don’t quit your day job.

This is coming from someone who quit their day job, although the reasons were not to go “all in” with online business.

The fact is simply learning how to put together a half-decent sales funnel can take more than two weeks if you consider creating the product, the landing page, the sales page, email marketing campaigns, and a content or ads strategy, especially if you’re brand new.

Then there’s testing the funnel, or even just learning what to test or how to test, as well as:

  • How to analyze data to make it work in your favor

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Gabe Johansson
Gabe Johansson

Written by Gabe Johansson

Man. Husband. Father. Black coffee enjoyer. Helping people start a simple info product business in their spare time: https://infoproductlifestyle.com

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